I'm Aimee Pederson.

I graduated with a self-designed degree that afforded me excellent communication skills and experience with creative tools like PhotoShop, Indesign, and Final Cut.

With a focus on computer networking, I studied a variety of topics: subnetting, programming, hardware, Linux and command line, server configuration, internet protocol, and more.

• Lead a team of 5, possessing various levels of experience, to deliver promotional and test content while maintaining quality customer experience and growing business knowledge through continuous A/B testing.
• Manage and motivate employees, helping them to think independently, feel productive and valued, and share a positive attitude.
• Develop and implement business strategies to achieve business goals and stay competitive.
• Resolve cross-functional conflicts, actively listening to concerns and finding appropriate middle ground.
• Leverage data and analytics to make informed decisions and drive business improvements.
• Ideate, develop, and proof tools used by internal site content and testing teams.

• End-to-end A/B testing: manage intakes, gather requirements, code and tag experiences, build Adobe Workspaces, read and make test calls, communicate results, and publish quarterly performance.
• Partnered with Tag Management to transition A/B testing platform; improved captured visits by 110%.
• Coded a marketing strategy (iPPM) that added $9.4M in incremental revenue (+1.5% Fingerhut RPV.)
• Simplified marketing of proprietary add-on (SafeLine), resulting in 8.81% lift in attachment rate.

• Increased global container tracking visibility by 450% (185,000 containers annually.)
• Trained more than 30 global business units and 250 users on supply chain software and contracting tool.
• Managed carrier integration projects. Directed and managed the mapping of 2,000+ integration key fields from 27 ocean carriers.
• Audited vendor billing statement through intelligence reporting; liaised with vendor to resolve reporting gaps.